Refer a Friend

Refer a Friend

The Booking.com Refer a Friend is a Marketing product that aims to foster the travellers' community by giving them a reward for sharing Booking.com with their friends.

The Refer a Friend product is a Booking.com marketing program where they offer current customers the opportunity to share Booking.com with their friend and receive a reward. Both the customer and the friend get rewards if the referee books and stays.

When I joined the team the product was still a concept being tested for a few regions and desktop support only. Together with a UX researcher, I was able to understand what makes users excited about sharing with their friends, and we developed a product strategy that was able to grow and expand the Refer a Friend program’s reach.

When I left this team, the product was cohesive on its brand and user flow for all platforms and worldwide, we have split it into three different teams and they were starting to explore new possibilities for the sharing mechanisms we created.

Team

  • 5 Devs
  • 1 PO
  • 1 XD
  • 1 User Researcher
  • 1 Copywriter
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Team locations:
  • Amsterdam (NL)

Process & Techniques

  • Navigation Flows
  • Collaborative Sketching
  • Style Guide
  • Hi-Fi Wireframes
  • Hypothesis
  • User Journeys
  • Branding
  • Social Media
  • Interactive mock-ups
  • Usability Testing
  • A/B Testing

 

Credits